Brewing A Brand | What’s Behind Your Logo – A Promise
A logo is an image, a first impression. It is simply an identity marker to what a company represents. A brand is a promise to your customer; it is the genetic makeup of who you are, what you do, and...
View ArticleBrewing A Brand | Your Reach Is Key
WORD OF MOUTH MARKETING, COINED SOCIAL-SHARING, IS ONE OF THE MOST EFFECTIVE TOOLS FOR CRAFT BREWERIES. IT ALLOWS BREWERS TO ACTIVATE THEIR MOST LOYAL FANS INTO CHEERLEADERS AND BRAND ADVOCATES....
View ArticleHow to Bring an Alcoholic Beverage to Market
How to Bring an Alcoholic Beverage to Market Hey, home-brew whiz. So you have what it takes to get your intoxicating beverage behind bars and on liquor-store shelves? Ralph Erenzo was desperate to find...
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10 Things Discovered at the 2012 Great American Beer Festival
From facial hair to unicorns, from disco to politics, an initial visit to the Great American Beer Festival turns out to have been an educational one. There was some of the best beer we’d had, probably...
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QR code scans jumped 50 percent on Black Friday
Black Friday sees big boost in QR Black Friday In a sign of the growing role that mobile plays in helping consumers make purchasing decisions, mobile bar code scans on Black Friday increased 50...
View ArticleHere’s How Mobile Will Become More Intoxicating in 2013
Augmented reality will be big in 2013 Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile...
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